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Identifying the need of restructuring an existing advertising media agency in the Bulgarian market to increase its capabilities, smoothing the way of work and visibility among the companies, looking for a full-service provider.  

From a purely traditional media buying agency, we managed to develop, present and position the updated ZAC GROUP - a group of agencies under the master brand name, that can deliver high-quality services to their clients, covering traditional and digital media buying, digital positioning and digitalization of business, outdoor advertising, BTL and creative services. The ZAC GROUP now covers the full spectrum of advertising solutions with Its out-of-the-box approach and client centring attitude. 

In the work process, CMO ER created the brand identity of each agency, in line with the group's core idea of minimalism and simplicity, and structured and prepares all new agencies' processes, credentials and templates, providing solutions for the identified need.

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